How to buy and short JDE Peet’s shares

How to buy JDE Peet’s shares: investing or trading

You can buy JDE Peet’s shares through outright investing in the stock, which gives you direct ownership, or you can trade the company’s shares by speculating on its price movements without having to own the underlying.

Investing in JDE Peet’s shares

Investing in JDE Peet’s shares means that you become its owner. As a shareholder you’ll have voting rights and be eligible to receive dividends, if the company offers them.

Buying JDE Peet’s shares outright means that you need to commit the full investment value upfront. The share price can swing in either direction, so you may get back a lesser amount than your initial outlay – but your maximum potential losses can’t exceed your total investment amount (excluding additional fees).

You can profit if JDE Peet’s happens to offer dividends or if you sell your shares at an increased share price (compared to the one you bought them at), or both.

Trading JDE Peet’s stock

Trading JDE Peet’s stock means that you’re taking a position on the company’s share price, whether it’ll rise or fall, without having direct ownership of the underlying. You’d ‘buy’ (go long) if you think that the share price will rise and you’d ‘sell’ (go short) if your prediction is that it’ll fall.

We enable you to trade JDE Peet’s shares in these steps:

1. Create an account or log in
2. Search for ‘JDE Peet’s’ on our trading platform
3. Select ‘buy’ to go long or ‘sell’ to go short in the deal ticket
4. Set your position size and take steps to manage your risk
5. Open and monitor your position

With us, you’ll trade JDE Peet’s shares using leveraged derivatives such as CFDs.

Using leverage when trading means that you only need a small deposit, known as margin, to open your positions, while getting full exposure. Leverage increases both your possible profits and losses to the full value of the trade, so it’s important to take steps to manage your risk properly.

Learn more about the impact of leverage on your trading

See our full trading costs and charges

How to short JDE Peet’s shares

You can short JDE Peet’s shares via CFD trading with us. Short-selling means that you’re taking a ‘selling’ position (going short) on a company’s shares in an effort to make a profit from a falling share price.

With us, you can short-sell in these steps:

1. Create an account or log in
2. Search for ‘JDE Peet’s’ on our platform
3. Select ‘sell’ in the deal ticket
4. Choose your position size
5. Open and monitor your position

Naturally, the share price could go either way – therefore, you’d incur a loss if it rises when you’re short-selling. But if your prediction that it’ll fall is correct, you’d make a profit.

As you’d be using CFDs when short-selling, you’d be trading with leverage. So, you’d need to commit an initial deposit to get full exposure to your selected position size of JDE Peet’s shares. But remember, when trading with leverage, both possible profits and losses are increased to the full value of your trade.

Find out more about short-selling

How to sell or close your JDE Peet’s position

You can sell your JDE Peet’s investment or close your trading position if you want to limit potential losses or secure possible profits. Here’s how:

Selling your JDE Peet’s investment

1. Log in and go to the trading account where you placed the trade
2. Go to the positions tab and select ‘JDE Peet’s’
3. Select ‘sell’ in the deal ticket
4. Choose the number of shares you want to sell
5. Close your position

A brief history of JDE Peet’s

In 2019, Jacobs Douwe Egberts and Peet’s Coffee merged and announced plans to explore becoming a publicly-listed company. Combined, as JDE Peet’s, it manages brands such as L’OR, Jacobs Coffee, Douwe Egberts, Senseo and Tassimo.

The merged company then listed in May 2020, with a valuation of €15.6 billion.

What’s the JDE Peet’s business model?

JDE Peet’s business model involves the production and sale of coffee and tea, as well as the managing of various coffee-shop chains. The company is the second largest company of its kind by volume, after Nestlé. The newly-listed company now operates in more than 140 countries and is aiming to generate about €7 billion in revenue.

JDE Peet’s share price: how to analyse the JDE Peet’s share price

You can analyse JDE Peet’s shares in one of two ways – technical or fundamental analysis – but a combination of the two is generally more effective.

• Technical analysis consists of chart patterns, technical indicators and historical price action that is useful in predicting future price movements
• Fundamental analysis takes elements such as a company’s net revenue, profit and loss statements, as well as wider macroeconomic factors into consideration – these can help you determine likely share price movements