Skip to content

CFDs are leveraged products. CFD trading may not be suitable for everyone and can result in losses that exceed your deposits, so please ensure that you fully understand the risks involved. CFDs are leveraged products. CFD trading may not be suitable for everyone and can result in losses that exceed your deposits, so please ensure that you fully understand the risks involved.

​​​JD Sports earnings lookahead

​​Can new store openings drive a rebound in the JD Sports share price?

JD Sports shop Source: Getty Images

​​​Growth overseas while UK business struggles

​New store openings are driving organic sales growth for JD Sports in North America, but the extra weighting of these sales is dragging down the group's gross margin. However, this expansion has the potential to drive returns if the group can make headway in the US.

​In the UK and Ireland, same-store sales dropped 3.2% in the fourth quarter (Q4) due to weaker apparel sales and JD Sports' low participation in promotional activities.

​Profit outlook for the year

​Looking ahead to fiscal 2025, JD Sports has provided initial pretax profit guidance of £900 million to £980 million under historic accounting methods. However, an accounting change will add £55 million to this guidance range.

​Acquisition expands reach but provides distraction

​The company is also proposing a £1.1 billion acquisition of Hibbett, which could accelerate growth if it receives regulatory approval, although the approval process may prove time-consuming and distracting for operational management.

​Analyst ratings for JD Sports

​JD Sports full-year results are expected to be announced on Friday 31th of May.

​LSEG Data & Analytics show a consensus analyst rating of ‘buy’ for JD Sports with 4 strong buy, 6 buy and 4 hold – and a mean of estimates suggesting a long-term price target of 168.54 pence for the share, roughly 37% higher than the current price (as of 21 May 2024).

JD Sports analyst Source: LSEG
JD Sports analyst Source: LSEG

Technical outlook on the JD Sports share price

​From a longer-term perspective the JD Sports share price continues to hover above its mid-January and February lows at 105.85p to 103.00p, a fall through which would engage the May-to-June 2022 lows at 100.95p to 98.94p. Below this support zone lies the October 2022 trough at 88.40p.

​JD Sports Weekly Candlestick Chart

JD Sports weekly chart Source: TradingView
JD Sports weekly chart Source: TradingView

​The JD Sports share price continues to range trade between its mid-January-to-April boundaries, between 103.00p and 138.00p, the break out of which will likely determine the medium-term trend.

​JD Sports Daily Candlestick Chart

JD Sports daily chart Source: TradingView
JD Sports daily chart Source: TradingView

​A rise and daily chart close above the 200-day simple moving average (SMA) at 131.71p and, more importantly, the 138.00p early-April high would probably lead to the January price gap to 155.05p getting filled. Further up lies the December peak at 177.75p.

​An unexpected fall through and daily chart close below the 103.00p February low would put the May-to-June 2022 lows at 100.95p to 98.94p on the cards.

IGA, may distribute information/research produced by its respective foreign affiliates within the IG Group of companies pursuant to an arrangement under Regulation 32C of the Financial Advisers Regulations. Where the research is distributed in Singapore to a person who is not an Accredited Investor, Expert Investor or an Institutional Investor, IGA accepts legal responsibility for the contents of the report to such persons only to the extent required by law. Singapore recipients should contact IGA at 6390 5118 for matters arising from, or in connection with the information distributed.

The information/research herein is prepared by IG Asia Pte Ltd (IGA) and its foreign affiliated companies (collectively known as the IG Group) and is intended for general circulation only. It does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. You should take into account your specific investment objectives, financial situation, and particular needs before making a commitment to trade, including seeking advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit.

No representation or warranty is given as to the accuracy or completeness of this information. Consequently, any person acting on it does so entirely at their own risk. Please see important Research Disclaimer.

Please also note that the information does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. Any views and opinions expressed may be changed without an update.

Seize a share opportunity today

Go long or short on thousands of international stocks.

  • Increase your market exposure with leverage
  • Get spreads from just 0.1% on major global shares
  • Trade CFDs straight into order books with direct market access

Live prices on most popular markets

  • Forex
  • Shares
  • Indices

Prices above are subject to our website terms and agreements. Prices are indicative only. All shares prices are delayed by at least 15 mins.

Prices above are subject to our website terms and agreements. Prices are indicative only. All shares prices are delayed by at least 20 mins.

The Momentum Report

Get the week’s momentum report sent directly to your inbox every Tuesday for FREE. The Week Ahead gives you a full calendar of upcoming key events to monitor in the coming week, as well as commentary and insight from our expert analysts on the major indices to watch.

For more info on how we might use your data, see our privacy notice and access policy and privacy webpage.

You might be interested in…

Find out what charges your trades could incur with our transparent fee structure.

Discover why so many clients choose us, and what makes us a world-leading provider of CFDs.

Stay on top of upcoming market-moving events with our customisable economic calendar.