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CFDs are complex financial instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money. CFDs are complex financial instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Roblox direct listing: how to buy Roblox shares

Roblox – the US-based kids’ gaming company – is expected to go public through a direct listing in March 2021. Find out how investors and traders can open a position on Roblox shares once the company completes its listing.

Roblox Source: Bloomberg

How to buy Roblox shares: investing and trading

We'll offer Roblox shares on the day the company lists, though as with all US stocks it may take a few hours for the shares to be available to trade in the UK - which is the case for all brokers. Roblox is expected to list on the New York Stock Exchange in March 2021.

Buying Roblox shares can be broken down into investing and trading – here’s how to do both with us.

Investing in Roblox shares

  1. Create or log in to your share dealing account and go to our trading platform
  2. Search for ‘Roblox’
  3. Select ‘buy’ in the deal ticket to open your investment position
  4. Choose the number of shares you want to buy
  5. Confirm your purchase and monitor your investment

Trading (buying) Roblox shares

  1. Create or log in to your leverage trading account for spread bets of CFDs
  2. Go to our trading platform
  3. Search for ‘Roblox’
  4. Choose your position size
  5. Select ‘buy’ and monitor your trade

With investing, you’ll be buying Roblox shares outright – making you a Roblox shareholder, eligible to receive dividends and voting rights if the company grants them.

But, bear in mind that you’ll need to commit the full value of the position upfront – which also caps your maximum risk at this initial outlay. As with all investments, you could get back less than you initially invested.

Trading on the other hand, means that you’re opening a speculative ‘buy’ position without having to take direct ownership of Roblox shares. This is made possible with derivatives like spread bets or CFDs – and we offer both.

You won’t get dividends or voting rights when you trade Roblox shares, but you will be able to open your position with leverage – granting you full market exposure for an initial deposit, which might help to reduce the size of your initial outlay. But, while leverage can increase your profits, it can also increase your losses – so it’s important to take steps to manage your risk.

Learn more about risk management

How to sell your Roblox shares

Selling a Roblox share investment means that you’ll be reducing your investment position. This could be to take some profit, or it could be to close your position entirely – perhaps to cut a loss if the Roblox share price had decreased to your personal maximum loss threshold.

There’s info on how to sell your Roblox shares in the boxes below

How to short sell Roblox shares

Short-selling is generally used in the context of trading – like with spread bets or CFDs. That’s because these derivatives let you take a position without having to directly own Roblox shares, so you can go short without having to become a Roblox shareholder.

Just like buying with derivatives, you’ll be shorting Roblox shares with leverage when you open a position with spread bets or CFDs. Remember that while this can increase your potential profits, it can also magnify your losses. To profit when going short, you’ll need the Roblox share price to fall below the price that you opened the position at – if it rises above this price and you close your position, you’ll incur a loss.

Selling a Roblox share investment

  1. Log in to your share dealing account and go to our trading platform
  2. Search for ‘Roblox’
  3. Select ‘sell’ in the deal ticket to close your investment position
  4. Enter the number of shares you want to sell
  5. Confirm the sale

Short selling Roblox shares

  1. Create or log in to your leverage trading account for spread bets of CFDs
  2. Go to our trading platform
  3. Search for ‘Roblox’
  4. Choose your position size
  5. Select ‘sell’ and monitor your trade

What’s the difference between a direct listing and an IPO?

The main difference between a direct listing and an IPO is that in a direct listing, a company won’t have an underwriter for its stock issue. Instead, its employees and existing investors will convert their ownership stakes into shares that are listed on a stock exchange – which can be purchased by institutional and retail investors.

As a result, direct listings don’t have the same ‘safety net’ that IPOs do, because there’s no underwriter to set a target share price range. Instead, in a direct listing, share prices are completely at the mercy of market demand, which can cause increased volatility compared to going public through an IPO.

Find out more about how IPOs work, or learn how to take a position on IPOs with us.


This information has been prepared by IG, a trading name of IG Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients.
CFDs are a leveraged products. CFD trading may not be suitable for everyone and can result in losses that exceed your initial deposit, so please ensure that you fully understand the risks involved.

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