Their reluctance to bring their games to the mobile platform also did not help improve the bottom line. Consequentially, Nintendo’s share prices suffered, plunging over 80% from 2007 to 2011. Between 2012 and 2014, its stock was trading at one-seventh of the peak in 2007.
In March 2015, Nintendo announced something it had previously said it would never do, which was to bring its games to smartphones. Nintendo’s stocks flared to life. However, subsequent bad news, including a delay in the release of Zelda and the passing of President and CEO Satoru Iwata, saw the Nintendo’s stock retreating significantly.
Nintendo’s stock seemed destined to languish at the bottom until now. Pokémon Go, an app for smartphones, proved to be a massive success since its release on 6 July in America, Australia and New Zealand. Nintendo doubled in value within days. Such was the demand for the gaming firm’s shares that Nintendo broke the single-day trading record in Tokyo this century! $4.5 billion worth of Nintendo’s stocks were exchanged. The stock is currently trading near JPY 30,000.