Why trade ByteDance's IPO with IG?
Trade before the IPO
Get exposure before the listing by trading the predicted market cap – exclusively with IG
Buy or sell our ByteDance (Tik Tok) IPO market around the clock with CFDs1
Trade ByteDance stock
Trade ByteDance stock with a live account
How to trade the ByteDance IPO
You can trade the ByteDance IPO before and after it lists on the stock market.
- Before the listing
- After the listing
Trade IG's ‘grey market’ ahead of the Bytedance (TikTok) listing. The price reflects what our clients expect ByteDance’s market cap to be at the end of its first trading day.
With our grey market, you can:
- ‘Buy’ if you think the market cap will be higher than the price indicated
- ‘Sell’ if you think the market cap will be lower than the price indicated
When could the ByteDance (TikTok) IPO happen?
The date for the ByteDance IPO has not been confirmed. Speculation surrounding the IPO date has been rife, with the firm currently reported to be eyeing a 2021 listing in Hong Kong or Shanghai.
At this point, it is unclear whether TikTok will form part of the IPO. Tensions between China and the US are running high, and Trump has threatened to ban the social media platform. It’s also possible that Microsoft will buy a portion of TikTok from ByteDance before the latter can list.
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What is ByteDance’s business model?
ByteDance’s business model is centred around mobile apps and content platforms, such as the news recommendation engine Toutiao and social media video app TikTok. Toutiao offers a tailor-made news feed to users based on how they interact with the content. TikTok is an app that lets users create and share short lip-syncing, comedy and talent videos.
ByteDance relies heavily on advertising for income, but it is always looking to develop new products that could fortify its revenue stream. It has more than three times the number of active users than rival Snapchat, which held its IPO in 2017.
Is ByteDance (TikTok) profitable?
Yes, ByteDance (TikTok) is profitable, as the company is reported to have made net profits of over $3 billion from revenues of $17 billion in 2019.2 This reflected a phenomenal year of growth for the firm, which is reported to have generated a loss of $1.2 billion in 2018,3 from estimated revenues of $7.4 billion.4
In 2020, the company’s growth has continued. It reportedly generated $5.6 billion in revenue in Q1, and is targeting revenues of around $28.7 billion for the year.4
What happens to our ByteDance IPO price if TikTok is banned in the US or another country?
If TikTok is banned in the US or any other country, we will continue to price our ByteDance (TikTok) IPO grey market as normal. That’s because the price reflects the balance of buyers and sellers on our platform, and therefore likely to move as sentiment towards ByteDance shifts.
The market’s price is likely to move in response to real-world events, including changes in regulation, the sale of products, acquisition and shifts in strategy.
What happens to our ByteDance grey market price if TikTok is sold?
If TikTok is sold – in whole or in part – we will continue to price our ByteDance (TikTok) IPO grey market. Again, that’s because the price reflects the balance of buyers and sellers on our platform, and therefore moves as sentiment towards ByteDance shifts. For example, the market was volatile when Microsoft announced it was thinking of purchasing TikTok’s US business, and when Trump announced he was thinking of banning the social media platform.
If TikTok is sold in full, we will change the name of our grey market from ‘ByteDance (TikTok) IPO’ to ‘ByteDance IPO’. However, the name will remain unchanged if the company sells only a portion of TikTok.
How do IPOs work?
IPOs – short for ‘initial public offerings’ – happen when a company decides to list its shares on an exchange. This means the public can then buy or trade the shares. IPOs can create a lot of public interest, especially if the company is doing well. To learn more about IPOs and how they work, watch this short video.
1Based on revenue excluding FX (published financial statements, June 2020).