Having stood the test of time over the last 400 years, the UK pub tie system has been shaken up by the House of Commons. With such sweeping changes to the status quo it is unsurprising that brewers have forecast aggressive job cuts in the industry as a result. Greene King has as yet failed to quantify this but has voiced its worries over the ‘hugely negative impact’ this would have. With up to 1,400 establishments closing and possibly 7,000 jobs due to be lost, it would be unlikely to remain immune from this.
Greene King has also tabled an offer to acquire Spirit for £774 million. At the moment this deal has not been completed and there is still a chance that C&C could gazump Greene King but would probably need to table an improved all-cash offer. Greene King’s management believes that, combined with Spirit, the new company would be able to find synergies that could be as much as £30 million on an annual basis.
The drinks sector has not performed well in the markets and over the course of 2014 Greene King shares have dropped from highs in January of £9.35, down to the current £767 region. This drop of almost 18% has taken the share price back down to the June 2013 levels. The 50-day moving average looks likely to form short-term resistance while the 100-day moving average is not too far behind.