On Thursday 23 October, Premier Foods is due to post its third-quarter figures. So far 2014 has been a tough year for the food producer as it has had to contend with a price war between the major four food retailers in the UK.
This has compounded the issues of too-high debt stemming back to the aggressive strategies of four or five years ago. The management has managed to tackle many of these issues and on an ongoing basis, is less bound by historical mismanagement.
Has Premier Foods hit the turning point yet? We will get a better idea on Thursday but the answer is probably going to be not yet. The good news however, is the company is far closer to turning that corner.
This weekend Deloitte issued a consumer confidence survey and stated that in the UK it was at its strongest levels for the last three years. Although worries over the eurozone persist this should at least maintain, if not improve the short-term outlook in the retail sector.
Regardless of how much closer the company might be to the turning point, it has still not reached it and even the 50-day moving average of 38p still looks an ambitious target to reach, let alone break.