Why women shun the markets, but shouldn’t

Jargon-filled marketing campaigns, ads for older, richer men, confidence, trust, risk, and knowledge. Just some of the reasons cited for why women shun the stock market. However, the financial sector is waking up to the problem.

The value of investments can fall as well as rise, and you may get back less than you invested. Past performance is no guarantee of future results

A YouGov poll for Boring money found that only 10% of British women have a stocks and shares ISA, compared with 17% of men. Similarly, only 19% of women have a private pension for retirement, compared with 31% of men. The majority of women are relying on their male partners to come up with investment ideas.

Bronwyn Curtis, who has held a number of high profile positions in the finance industry, says the sector seems to have only a surface-level understanding of who the female investor is and the way ‘it’s currently meeting their needs is not matching up with their (female investors) significant economic impact as well as their growing influence in financial decision-making.’

Over the next 40 years, 70% of the $41 trillion in intergenerational wealth is expected to be transferred to females, creating a market that is ripe for disruption, according to State Street Global Advisors (SSGA) research.

That’s a fact more and more companies are starting to recognise, with an increasing number of firms starting to launch education programmes, investing seminars and specific robo-advice targeted towards women. 

Get your free beginner's guide to investing

●  Discover the benefits of investing your money

●  Learn about the different investment options available and how to get started

●  Understand how to build a diversified portfolio and manage your risk

Form has failed to submit. Please contact IG directly.

  • I’d like to receive information from IG Group companies about trading ideas and their products and services via email.

Get my guide

For more info on how we might use your data, see our privacy notice and access policy and privacy webpage.

Form has failed to submit. Please contact IG directly.

  • I’d like to receive information from IG Group companies about trading ideas and their products and services via email.

Get my guide

For more info on how we might use your data, see our privacy notice and access policy and privacy webpage.

●  Discover the benefits of investing your money

●  Learn about the different investment options available and how to get started

●  Understand how to build a diversified portfolio and manage your risk

Get your free beginner's guide to investing

This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients. See full non-independent research disclaimer and quarterly summary.

Open an account now