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Next continues to set the pace for UK-based clothing retailers. The company’s ability to successfully migrate its consumers from its catalogue to the web has seen it lead from the front for years.
The company has benefited from its previous catalogue-customer base and having the infrastructure to deliver goods; replacing the catalogue with an online platform has also been a gain for both the company and the customer. The previous cost of having to distribute heavy catalogues has now been replaced by a considerably more cost-effective method of encouraging customers to browse online. Along with being cheaper to run the company it is also more able to keep its consumers up-to-date with its latest deals.
The last set of figures stated the company had seen an increase in sales of 7.5%, specifically from new lines such as sofas and curtains in stores. The firm's online sales have also increased by 16.2%.
Shares in Next have profited from a strong bullish trend, and with a number of its major competitors struggling its position at the top of the table could continue for some time. Only a break below the 200-day moving average would trigger a reassessment of the company.