BT aiming Sky high

Investors are waiting to see if BT’s audacious strategy of focusing on sports is paying dividends.

The line between telecommunications and television companies has become increasingly blurred over the last few years and, considering recent moves made by BT, this certainly looks to be the case going forward. Throw into this mix the billions of pounds sitting in Vodafone’s bank account looking for a suitable home to invest in, and it is no surprise that these sectors have become more popular for investors to trade in.

Although the initial few months of BT’s strategy have proven successful, Sky has reported this morning that it has also managed to increase its broadband consumers, thanks to the Joanna Lumley advertising campaign. Tomorrow’s figures from BT will indciate if this was due to a generic growth of UK broadband users or if it was at the expense of BT. It is also worth remembering that a large number of BT Sport subscribers were already BT broadband users, so are not in fact new customers.

Figures for the company’s third quarter are expected to result in earnings per share of 0.066, with increased sales of £4.51 billion and a pre-tax profit of £671 million. It is worth noting that, over the last couple of years, BT has consistently managed to post figures that have come in better-than-expected.

With this in mind the 50-day moving average has been broadly supportive, and in the last 24 hours has been broken through. Over the last couple of months support has materialised around the 362p area – any break below this could trigger further sell-offs.

BT Group chart

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