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The merger of Carphone warehouse and Dixons has created a company that is of particular interest to all mobile phone companies, because of its disproportionate influence in the face-to-face sale and care of mobile phone users. The fact that the new combined company offers the largest and broadest shop window for mobile and smart devices, along with tablets, has given it even greater leverage with its suppliers.
It is still too early to judge how successful the company has managed to position itself, but there was certainly a gap in the market for a firm to offer consumers assistance after they had purchased goods. With the increasing levels of sophistication and functionality in smartphones, a sizeable demographic require tech assistance.