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The importance of this day has increased as more retailers use the opportunity of a long weekend of shopping to kick-start fourth-quarter sales drives. Over the last eight years we have seen sales more than double, from an estimated $26.8 billion in 2005 to last year’s $61.4 billion.
International shopping habits
Although the habit of bargain hunting the day after a national holiday is an American one, it is something that has picked up traction in the UK and Europe as the demise of high streets has brought a notable shift in shopping habits. The convenience of internet shopping and the ability to have your purchases prepared for collection, or delivered to your office or home, has continued to gain popularity, and when buying goods on the internet there is little difference in buying from someone a mile away as there is from someone on the other side of the planet. As online retail shopping is global, the trends of other regions have been more easily assimilated.