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Apple shares: what to expect from the latest iPhone 11 launch

Here’s everything you need to know ahead of Apple’s latest iPhone launch, set to take place on Tuesday, September 10, at 13:00 EST.

As has been the trend in recent years, Apple Inc (All Sessions) has released incrementally smaller and smaller upgrades to their iPhone line-up.

Even so, the iPhone remains a significant technological achievement, one that is arguably responsible for unleashing a new wave of app-based technological advancements.

Ultimately, while Apple has seen its iPhone sales decline in recent times – iPhone sales still account for a massive 48% of the company’s sales, according to its Q3 financial release.

Apple’s share price has also continued to perform well in spite of these slowing sales, rising 35% year-to-date.

When will Apple launch its new 'iPhone 11' range?

Apple Inc (All Sessions) is expected to reveal its latest line-up of iPhones to the public this Tuesday, September 10 – at 13:00 EST.

As Apple has done in prior years, the media and analysts have predicted that the tech giant will reveal three new iPhone 11 models, including an improved ‘pro’ model.

According to Bloomberg, the company is also expected to reveal an updated Apple watch, Macbook Pro and iPad.

As Daniel Ives also pointed out in the video above, we can likely expect news on Apple's 'AirPods 3', given that we are moving closer to the holiday season. We may also get up update on the content-side of things from Apple's services business.

What features will the iPhone 11 have?

A central draw-card of the new iPhone 11 ‘pro’ models will be an improved camera system and enhanced video capabilities.

Bloomberg points out that that the ‘the main feature of the Pro iPhones will be a new camera system on the back with a third sensor for capturing ultra-wide-angle photos and videos.’

Faster processors, an improved OLED screen and better water resistance capabilities are also expected, according to Bloomberg.

In a positive for those looking to purchase Apple’s latest iPhone offering, has argued that it expects that latest iPhones will be comparably priced – given an expected lack of significant technical or design enhancements.

At the low-end of the spectrum, this means that the new ‘iPhone 11’ will likely retail at around $999, or A$1,579.

Though these incremental changes rank as distinct positives, those expecting a radical upgrade from the 2018 line-up look set to be disappointed. In saying that, as Daniel Ives points out in the video above, this remains a big launch for Apple.

Predictions for 2019 and beyond

While the expectations around 2019’s iPhone line-up looks somewhat subdued, according to Ming-Chi Kuo – a renowned Apple analyst – it is the 2020 iPhone launch that has the potential to significantly shake things up.

According to and citing Mr Kuo’s latest research report, the 2020 iPhone is likely to include:

‘(1) all-new form factor design, (2) 5G support, and (3) camera function upgrades.’ further points out that, Mr Kuo ‘expects these changes with next year’s iPhones will drive YoY growth to new highs.’

Apple share price and the iPhone at a glance

While Apple has taken steps to reduce its reliance on the iPhone in recent years, as we pointed out at the start, it still accounts for almost 50% of the tech behemoth’s revenue.

Moreover, though Apple’s service and wearables sales have all improved in recent years, they haven’t experienced the same kind of explosive growth that the company witnessed during peak ‘iPhone mania’.

For example, in 2009 Apple reported iPhone and related products and services sales of $13.0bn. In the next two years they more than tripled: in 2010 they reached $25.1bn, and in 2011 they climbed to $47.0bn.

Unsurprisingly, in that period Apple Inc (All Sessions)'s share price also more than tripled.

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