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Back in 2015, Anssi Uimonen (co-founder and CEO of CloudBounce), realised technological advances in artificial intelligence (AI) offered ways of automating the optimisation of sound recording quality for content producers and musicians. In the music industry, this is traditionally known as mastering and was the domain of specialist audio producers.
These days, mastering can be done using digital audio software (DAW) on your laptop, but it takes time. There is the cost of the sound manipulating plug-ins, and you need to learn how to use them. On CloudBounce, you simply upload your recording and a few minutes later your master is ready. 'It’s 20 times cheaper and 50 times faster’, says Uimonen. If you like it, the quality file is yours for less than $5.
