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CFDs are complex financial instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money. CFDs are complex financial instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Stock of the day: Myer Holdings

Myer's drop in annual profit and sales, highlights the ongoing struggles of traditional department stores in adapting to a shifting retail landscape.

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This video was created on 20 September for IG audiences by ausbiz.

Stock of the day: Myer Holdings

ASX code: MYR

Myer’s financial performance declines

Myer has reported a 26% decrease in its full-year profit, falling to $52.6 million. Additionally, total sales dropped by 2.9% to $3.2 billion. These figures illustrate the significant hurdles faced by traditional department stores in Australia.

The road ahead for Myer

Despite the financial downturn, Myer announced a fully franked dividend of half a cent ($0.005) per share, with a total annual dividend of three and a half cents ($0.035) per share. Olivia Worth, Myer's Executive Chair, noted that the financial results reflect the challenging economic conditions for retailers. She remains hopeful about reversing the company's fortunes through strategic leadership and operational changes.

Discussion about Myer’s strategic direction underscored its struggle to adapt to shifts in retail, with increasing competition from online platforms and new consumer behaviors. Myer is trying to revitalize its brand and store experience, yet it faces difficulty in attracting consumers back to brick-and-mortar locations. The company’s strategy includes managing its store footprint, evidenced by the recent closure of three stores.

Investor sentiment and strategic outlook

The retail landscape is rapidly evolving, pressing traditional models like department stores to innovate or face decline. Analyst sentiment toward Myer is mixed, with some suggesting a sale of the stock due to the uncertain future of traditional retail formats. Myer is exploring options such as mergers and leveraging its real estate assets to regain competitiveness.


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CFDs are a leveraged products. CFD trading may not be suitable for everyone and can result in losses that exceed your initial deposit, so please ensure that you fully understand the risks involved.

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